The Elf on the Shelf®
Adventure awaits! Adopt one of Santa’s Scout Elf®holiday helpers for a magic-filled Christmas.
Elf Pets®
Be a part of promoting kindness and Christmas cheer! Adopt one of Santa’s cuddly Elf Pets®and help Santa this season.
Scout Elf® Clothes
Signature styles make your elf’s personality shine! Shop Claus Couture Collection®and MagiFreez®fashions for elves who dress to impress!
Elf Mates®
Encourage kindness and whimsy with these very special elves! Each huggable, lovable Elf Mates®helper inspires imaginative play.
PROPS & TOOLS
Add extra magic to your elf’s ideas this year with mini props and tools that will inspire their festive scenes. Decked-out ideas are as easy as 1, 2, 3!
PLUSHEE PALS®
Cuddle, snuggle and play with these toy versions of Santa’s REAL North Pole helpers. These soft, plush dolls are special pals to love and enjoy year-round!
NEW for 2025
Discover the new 2025 product range of The Elf on the Shelf as we celebrate our 20th Anniversary!
EXTRAORDINARY NOORAH™
Santa’s North Pole expands with new faces and places for imaginative play and enchanting adventures!
The elf on the shelf® tradition
is a special Scout Elf sent from the North Pole to help Santa Claus manage his naughty and nice lists. When a family adopts a Scout Elf and gives it a name, the Scout Elf receives its Christmas magic and can fly to the North Pole each night to tell Santa Claus about all of the day's adventures. Each morning, the Scout Elf returns to its family and perches in a different place to watch the fun. Children love to wake up and race around the house looking for their Scout Elf each morning.
ELF PETS®: A REINDEER TRADITION
When Santa needs more Christmas spirit to fly his sleigh, he calls on the Elf on the Shelf Elf Pets®Reindeer and children all over the world to save the day! Read this enchanting tale, cuddle the included reindeer, and create the Christmas spirit needed to help Santa’s sleigh soar.
ELF PETS®: A SAINT BERNARD TRADITION
This heartwarming tale encourages children to perform acts of kindness throughout the Christmas season alongside the Saint Bernard pup included in this box set. Learn how helping others creates the Christmas cheer Santa needs to fulfil his Christmas Eve duties!
ELF PETS®: AN ARCTIC FOX TRADITION
Santa’s Christmas Eve journey occurs in one night, thanks to an arctic fox that sets polar lights aglow—pausing time and protecting his sleigh! Read the magical tale, cuddle up with the included arctic fox, and discover how the Elf on the Shelf Elf Pets® Arctic Fox aids Santa with their message of hope.