Wholesale Inquiries for Ireland

Elf on the Shelf wholesale in the UK

Baby Republic is the official distributor of The Elf on the Shelf® in the UK and Ireland 

To apply for a new account please call or email us below. All new accounts are subject to review and approvals made in Baby Republic's sole discretion. Baby Republic reserves the right to refuse any order. Baby Republic's catalogues, price lists and order forms are informational and intended by Baby Republic to facilitate an order and do not constitute an offer to sale.

Telephone :
+353 (1) 2649341
Fax :
Email :


Come visit us at the Upcoming Shows :

Show dates will be updated in due course

London Toy Fair - January 2023

Spring Fair NEC, Birmingham - February 2023

Store Update

Santa's Store Returning Soon

Santa’s Store is temporarily closed. We will be able to accept pre-orders for all the exciting new items launching later in the year. Can't wait for Christmas 2024 friend!