Cookie Policy



Effective Date: 01.2020

Last updated: 10.2020


    This Cookie policy applies to the sites ("Sites") owned, operated, or controlled by CCA and B, LLC d/b/a The Lumistella Company (the “Company”), its affiliates and all entities and brands under its control such as The Elf on the Shelf®, Elf Pets®, Elf Mates®, et. al, including all trademarks owned or controlled by such entities, collectively referred to herein as "we," "us" or "our"., including, but not limited to:,, and the services ("Services") including mobile applications published to Google Play and iTunes App Stores or other related internet-based technologies owned, maintained, or managed by us, are intended for use by the whole family, which may include young children with parental participation and supervision. We recognize the importance of protecting any information collected from the users (each a "User" or collectively, "Users," referred to herein as "you" or "your") of our Sites and Services.

  2. SCOPE

    This Cookie Policy ("Policy") explains how we use cookies and other similar technologies on our Sites and Services. This policy does not apply to the privacy practices of third-party websites or services, which may be linked to our Sites and Services. This Cookie Policy is and will be treated as part of our Terms of Use. It is your responsibility to review and accept the cookie policies from third-party websites, services, or mobile applications.


    Cookies are small text files which are downloaded to your browser when you visit a website. Most web pages contain elements from multiple web domains so when you visit our Site and Services, your browser may receive cookies from several sources. This includes third parties that we have hired to provide services on our behalf, such as site analytics or ad targeting.

    Session cookies are deleted automatically when you close your browser and persistent cookies remain on your device after the browser is closed (for example to remember your user preferences when you return to the site).

    What types of cookies do we use?

    As described in our General Privacy Policy, we use cookies and other technologies, such as web beacons, tags and JavaScript (alone or in conjunction with cookies), to ensure visitors to our Site have the best possible experience and to provide targeted advertising. We use both session-based and persistent cookies. We set and access our own cookies on our Sites and Services and we also use third party cookies, like Google Analytics.

    The following are a list of the categories of cookies and other technologies that we use:


    These cookies and other technologies are essential to enabling your use of our Sites and Services and their features. Without these cookies, services we would provide (such as remembering your settings) cannot be provided. These cookies may be associated with personal data (e.g. would provide a link to your user account).


    These cookies and other technologies improve your experience by enabling personalization (like remembering language and region), as well as enabling certain features like tracking progress in one of our games. These cookies may be associated with personal data (e.g. would provide a link to your user account).


    These cookies and other technologies help us learn how well our Site and Services are performing. We use these cookies to understand, improve, and research our Site and Services. These cookies may be associated with personal data (e.g. would provide a link to your user account).


    Cookies and other technologies such as advertising pixels collect information about the browsing habits associated with your device and are used to make advertising more relevant to you and your interests. Third parties provide these services in return for recognizing that you (or more accurately your device) have visited a certain Site or Service. These third parties put down advertising cookies both when you visit our Sites and Services and when you use their services and navigate away from our Sites and Services. These cookies may be associated with your personal data (e.g. your account on that third-party site such as Facebook or Twitter).


    Local Shared Objects (aka "Flash cookies") and local storage in HTML5 may also be used on our Sites and Services to enhance your experience by, for example, storing your user preferences and settings like volume/mute settings. Local Shared Objects are data files similar to browser cookies but can store more complex data than simple text. You can manage local shared objects by following the instructions on Adobe's help site here.


    If you do not agree to the use of these cookies, please disable them by following the instructions for your browser set out at Please note that the Site or Service may not function well if cookies are disabled. It may also stop you from saving customized settings, like login information.

    For cookies that track activity in connection with targeting advertising, you can opt-out of third-party targeting cookies on the Digital Advertising Alliance's consumer choice page ( or the Network Advertising Initiative's consumer choice page ( or the European Interactive Digital Advertising Alliance consumer choice page (

    Other tools offered by third parties can help you see and manage the types of cookies and trackers that you encounter. More information about cookies and cookie management can be found on and

    Browser manufacturers also provide help pages relating to cookie management in their products.

    For other browsers, please consult the documentation that your browser manufacturer provides.

    After your initial visit to our Sites and Services we may change the cookies and other technologies we use.


    We may also use your IP address and browser type to help diagnose problems with our server, to administer our Sites and Services and to improve the Sites and Services we offer to you. An IP address is a numeric code that identifies your computer on the internet.


    Currently, various browsers - including Internet Explorer, Firefox, and Safari - offer a "do not track" or "DNT" option that relies on technology known as a DNT header, which sends a signal to the websites visited by the user about the user's browsers DNT preference setting. We do not currently commit to responding to browser's DNT preference across its Sites, because no common industry standard for DNT has been adopted by industry groups, technology companies or regulators, including no consistent standard of interpreting user intent. We take privacy and choices regarding privacy seriously and will make efforts to continue to monitor the development around DNT browser technology and the implementation of a standard for DNT.


    From time to time, we may change the Terms of Use or any of our policies in order to better communicate the use of new applications, technologies, industry practices, regulatory requirements or other related purposes. Update dates will be reflected at the beginning of each Term or Policy when applicable to any or all of them, for our visitor's reference. When required by applicable law, we will obtain your consent to any changes.

    By continuing to use our Sites and Services, you are agreeing to these Terms of Use. If you do not agree with the Terms of Use, you should immediately discontinue the use of our Sites and Services.


    If you have a comment or question about the Terms of Use or any policy, please contact the Company's Compliance Department at:

    The Lumistella Company
    Compliance Department
    3350 Riverwood Parkway, Ste 300
    Atlanta, GA 30339
    Phone Number: (1)877.919.4105

Store Update

Santa's Store Returning Soon

Santa’s Store is temporarily closed. We will be able to accept pre-orders for all the exciting new items launching later in the year. Can't wait for Christmas 2024 friend!