Media Response

Media Response

We are aware of several disturbing images circulating on social media that are causing confusion and using #elfontheshelf. The Elf on the Shelf® wants to make sure families in the UK know that the elves depicted in these images are not Santa’s Official Scout Elves and could never work for Santa. The Elf on the Shelf is caring, kind and part of joyful family memories. To ensure your elf doesn’t behave badly, only adopt Scout Elves that have a solid red jumpsuit and arrive with their very own storybook.

For additional queries please contact northpole@mason-williams.com.

Store Update

Santa's Store Returning Soon

Santa’s Store is temporarily closed. We will be able to accept pre-orders for all the exciting new items launching later in the year. Can't wait for Christmas 2024 friend!